Q In this part of the project your team will identify, discuss, and justify the distribution decisions you will make for the product of your choosing. Remember to keep in mind that your distribution decisions should reflect everything done thus far including the objectives, the target market, and how the product is positioned. Be sure that your distribution decisions here not only support your efforts to remain profitable but make the product accessible to your target market when they are ready to buy. Step 1 First, discuss the number of intermediaries that you will use. Refer to figure 10.3 for insight into the four different distribution models to choose from. These are further discussed in more detail in the text. Explain why you believe that is the model you want to choose. Then explain if this is a departure from the company’s typical distribution strategy. If so what justified the change? Step 2 Next, discuss the intensity of distribution that you have chosen. Why specifically have you chosen this level of distribution? Does this intensity variate from the company’s usual distribution? If so please justify the deviation. Remember that different products may have different levels of distribution intensity depending on how it is positioned in the marketplace. Step 3 Discuss retailing, either online or traditional, and explain specifically where you want this product to be available to consumers. For each retailer chosen (or retailer type such as discounter), explain why having the product available at this institution is important. Remember that your positioning efforts, along with the behaviors of your target market should drive this specific decision. Once again discuss whether your strategy here deviates at all from the retailing strategy already used by the company. Step 4 Add just a few paragraphs briefly discuss what your team has learned about product distribution that you did not already know. Rubric Group Project: Distribution Group Project: Distribution Criteria Ratings Pts This criterion is linked to a Learning OutcomeContent 7 pts Meets or exceeds expectations All four steps of the assignment are completed fully and the distribution channel for the group product is clearly identified, discussed, and justified. 5 pts Good Content matches expectations, although parts may seem glossed over or lack some clarification. 3 pts Poor Content is missing elements expected in the assignment or is disjointed and doesn't seem applicable to outcome. 0 pts No Marks Assignment is late or missing. 7 pts This criterion is linked to a Learning OutcomeJustification 8 pts Meets or exceeds expectations Data supporting each of the steps fully explains decisions and justifies positioning and distribution choices. The group learning is evident and shared. 6 pts Good Data and decision making seems connected and follow a clear path for positioning and distribution decisions, however they may be lacking some supporting data that would add to the outcome OR competitor information may be light. Justifications for following or deviating from traditional retailing decisions may or may not be fully justified. 3 pts Poor Content is missing key elements to clarify decision making. The assignment seems disjointed an the outcomes may not seem detailed or justified. 0 pts No Marks Assignment is late or missing. 8 pts This criterion is linked to a Learning OutcomeGrammar and Style 5 pts Full Marks The submission is grammatically correct, free of spelling errors and follows APA 7 format. 3 pts Needs Improvement The submission has several grammatical and/or spelling errors. APA 7 style is incorrect. 0 pts No Marks Assignment is late or missing. 5 pts Total Points: 20 PreviousNext